Internet Marketing, E-Commerce & Revenue Management Services
It is no secret that the Internet is the fastest growing resource for travel and hotel resellers. Hotels with structured revenue management, internet marketing and e-commerce programs have been proven to increase top line revenues. The Spectra Group is at the forefront of embracing the resources to promote hotels more effectively and efficiently. We provide hotels with channels to increase distribution possibilities and reach more customers. Our programs offer highly structured services that are focused, measured, and evaluated consistently. Our E-Commerce & Revenue Management team's efforts are based on industry-leading best practices; which are accomplished through partnership with the industry's top technology providers' proprietary cutting-edge internet marketing and third party rate management strategies/processes (SEO, SMO, PPC, CGM). Preferred relationships with online travel agencies such as Expedia, Travelocity, Hotels.com and Orbitz gives the Spectra Group a competitive advantage in third-party online distribution and marketing.
• Shop calls that indentify training opportunities
• Competitive hotel analysis
• Monitoring booking trends
• Revenue Management Meeting Analysis
• Monthly revenue goals and reviews
• 3rd party rate management
• Property franchise and GDS information reviews
• Website Consultation, Competitive Positioning and Marketing
• Analysis of Channel Distribution
• Displacement Analysis
• Inventory Management Consulting
• Market Segment Analysis
• E-Commerce Positioning and Marketing
• Search Engine Optimization
• Permission Marketing
• Web Site Development & Management
Search Engine Optimization
Getting people to find you on the Internet has become more and more difficult today, especially for hotels and the travel related industry. That is why Leisure focuses efforts on maintaining a high level of visibility on Internet search engines through Search Engine Optimization (SEO) and pay per performance programs.
Leisure Hotels was one of the first major hotel management companies to embrace and utilize effectively this method, allowing our hotels to out- perform in their respective markets on the Internet.
Permission Marketing
The Internet has allowed us to target more people more effectively. Our e-marketing campaigns are closely monitored for effectiveness and results. We then analyze the results and adjust our methods.
Leisure Hotels, through its own website and affiliate websites, has compiled a list of thousands of verified email addresses of interested customers. We tailor our marketing campaigns to fit the interests of those potential buyers. |
