At the Spectra Group we recognize that each property has some expertise in their own market. Our management team works with each hotel to develop new sales strategies and marketing programs that help effectively position and promote your hotel in the market. Our sales support provided by our corporate office is essential to achieving market share premiums. We are committed to training our hospitality salespeople to be the best in the market. Our proven revenue generation strategies and in-depth knowledge of markets and the brands under management drives guests to your hotel with the right expectations. The Spectra Group future maximizes the direct sales effort by utilizing sales staff at the hotels to cross-sell and market products in major feeder markets.
The Spectra Group provides these addition hospitality sales and marketing services (Click Here)
SALES:
• Hands-On Sales Training
• Quarterly Power Sales Meetings to keep our teams energized and focused
• Sales Blitz Coordination
• Identify Top Accounts and Top Account Management
• Aquiring your Competitors' Top Accounts
• Action Planning by Account
• Successful Saturation of Accounts
• Sales File System Implementation
• Professional Selling Skills Training Program
• Front Office and Reservation Training Program
• Sales Meeting and Customized Sales Programs
• Sales Manuals/Procedure Guides Created
• Sales Department Audit Procedures Created
• Aligning of Sales Markets and Workflow Management
• Smarter Prospecting Ideas for Today's Business Climate
• Ongoing Management of Sales Processes
• Getting the GM on Board with Owning the Sales Process
• Getting the Most out of your Franchise Resources
• Time Management
• Sales Call Shopping Program Implementation
• Hotelligence Reporting
• Setup of Company Cross Sell Program
• Motivating the Sales Department
• Hiring the Right Salesperson
MARKETING:
• Customized Marketing Plans
• Competition Analysis
• Individual Advertising Campaigns
• Public Relations Plans
• Direct Mail Campaigns
• Frequent Customer/Guest Programs
• Personalized Hotel Videos
• Resources to Market during Need Times
• Getting the Most out of your Franchise Resources
FRONT DESK REVENUE OPTIMIZATION
• Monthly shopping program implemented with front desk and sales departments to
ensure more conversion of inquiries to bookings.
• Customized Call Shop Scenarios
• Detailed Sales Process Checklists
• Individual Call Shop detail with coaching suggestions
• Tape Recording of Calls
• 1-800 Immediate Feedback Recording
• On the spot phone coaching
• Monthly Comparative Trend Summaries outlining opportune areas
• On Site Training
• Over the Telephone Conference Training
E-COMMERCE MANAGEMENT:
• Marketing Your Hotel on the Worldwide Web
• Hotel Collateral E-Commerce
• Shelving Negotiated Accounts Bookable to GDS
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